You’re great at what you do. You have the expertise and have a proven track record of transforming clients’ lives.
Your dream is to help more women become the best version of themselves, and make a living doing so, but you get stuck when it comes to actually reaching them online.
You have a unique, powerful way of doing things, and you’re passionate about spreading the word of your unique practices and the benefits they offer.
You're looking to grow your business from 1:1 services to group coaching, courses, or other offerings that will let you make an impact on more people.
We dive deep into your story, your expertise and your values to build an in-depth brand persona that matches your absolute dream client.
If you don’t have total clarity on who this person is, finding them will constantly be a struggle. This ideal client profile is refined over the course of the strategy experience, meaning there are plenty of opportunities for breakthroughs along the way.
To find your gap in a crowded market, you first need to understand what else is out there.
What other options do your audience have? How do we show them that you are the one for them?
If you are convinced you don’t have anything special to offer, then you in particular need outside support to develop your unique selling points. Or maybe you know what makes you exceptional, but find it difficult to convey that in your messaging, we will overcome that obstacle together so you’re never tongue-tied again.
Here we make a plan for how you will attract and stand out to your people. The magic mix for connecting effectively online is the combination of strategy and design - you need to be saying the right things whilst also being visually appealing.
You’ll become aware of where your audience is coming from and how they’re learning to trust you so you can nurture those relationships and ultimately transform them into paying clients.
Let’s face it: today we are bombarded with marketing left, right and center. Having high-quality services is the first, but certainly not the last, step in setting you apart in a saturated market. On top of that, we have to be intentional so we can make a deeper, emotional connection with our audience. This is what you get when you work with us building your brand.
The first step to achieving emotional impact online is developing a brand strategy. Think of this like drawing up the plans before building the house.
Within this plan, we set the foundations of your business so you can grow it into a memorable and profitable brand. By the end, you know what differentiates you from your competitors, get complete clarity on your target audience and know how to express your message effectively.
Through this high-touch experience, we distill your core values and driving purpose; that special thing that inspired you to start this business in the first place. Basically, all the good stuff that will build meaningful connections online with your people.
Once we’ve constructed the inside of your business, it’s time to make it look and feel good on the outside.
All the design decisions we make are taken directly from your brand strategy, because design without rhyme or reason has no emotional impact.
The way your business looks is a direct reflection of the quality of your services and customer experience, so you want to get it right. After this, you can use your branding at every touchpoint in your business, to make a lasting impression and keep people coming back for more.
Now you’ve got yourself a brand, we can create your own little corner of the Internet: an irresistible website where those people you want to help can go and learn about who you are and what you do.
A website that is tailored to your ideal clients will feel warm and welcoming from the moment they land on the homepage.
Your ideal client
These are 90-minute 1:1 calls, tailored to you and your business, to give you actionable next steps so you're on the way to building the brand of your dreams. After every call, you also get one week of Voxer support with Sarah to help guide you & keep you accountable as you start taking action!
Some topics that can be covered:
Come up with actionable steps to create their own marketing strategy
Plan their social media content ideas for the month
Brainstorm huge lists of post ideas that will speak directly to their ideal client
Refine who their ideal clients are
Make a plan of what they’re going to ask on market research calls and how they will find the right people to take part
Decide their brand’s content pillars so they can consistently create valuable posts online
Improve their visual branding or website through an audit
In these personalised consultations, we have helped clients: