How to Use Pinterest to Drive Traffic to Your Website - mistdesignco.com

How to Use Pinterest to Drive Traffic to Your Website

Guest blog by Domitille Holik, founder of Mademoiselle Social.

Driving traffic to your website is key to increase your brand visibility and grow your business. There are plenty of ways to generate traffic and website visits but my favorite one is Pinterest! If you’re wondering how Pinterest can help you increase your website traffic, keep reading! This is exactly what you need to do to use Pinterest to drive more organic traffic to your website!

What is Pinterest & how does it work?

Visual Search engine

The first thing you need to understand when it comes to driving traffic to your website with Pinterest is how the platform works! Pinterest is not a social media platform even though it’s been classified as social media marketing. Pinterest is a search engine like google. The way you’ll use Pinterest is really different from Instagram or other marketing tools you’ve been using. Just like Google, Pinterest relies on businesses to provide content that answers people’s questions.

Furthermore, Pinterest is a visual search engine. Instead of giving links as results, it gives images called “pins”. These images are usually associated with a landing page outside of Pinterest (your website usually) that provides more in depth information about the query that the pinners (Pinterest users) typed in the search bar.

Put simply, Pinterest is a platform where people go to find inspiration, learn something or plan a purchase and that’s what makes it really powerful. You, as a business owner and website owner, will need to provide the content that answers these questions.

Does Pinterest drive traffic?

The short answer is yes. Used correctly Pinterest will help you drive more traffic to your website for the simple reason that when people use the platform they have the intention to click out. Think about the user intent. When you type a question in Google search bar, your intention is to click on a link and be directed to another landing page. Pinterest is the same! When pinners log in it’s to do research and click on the pin that they think will give them the best results/answer. 

In order to drive traffic from Pinterest, you need to play by the rules, it’s pretty simple. You need to publish pins on the platforms and you need to use keywords so the search engine can categorize them and populate them when someone makes a query. However, Pinterest used to be able to drive massive traffic pretty a few years back with not much effort but now it is slower and requires more work. The reason being that ranking in Pinterest top results is more competitive every day since they are more and more businesses using Pinterest.

That shouldn’t stop you from learning how to use Pinterest to drive traffic to your website though! With a good Pinterest strategy and some patience, Pinterest will quickly become a top referral source for your website traffic! Plus, it’s super fun! Ok, I might be biased on that one but once you understand the basics, Pinterest is much easier for lead generation and traffic than Instagram (and way less stressful for your mental health!)

How to get traffic from Pinterest

So, how do you get traffic from Pinterest, you ask? Well, the goal is to be noticed by pinners! First of all, you need pinners to be able to see your pins (which is the keywords part) and then you need to convince them to click on your pins (which is the design part).

How to get noticed on Pinterest

1. Optimize your Pinterest account

This first step is crucial for your Pinterest marketing effort! You need to optimize your account so Pinterest can categorize your content! If Pinterest doesn’t understand what you’re about, it won’t know when to show your content. Therefore you won’t be able to drive traffic to your website since nobody will see your pins. Pretty straightforward, right? 

In order to optimize your Pinterest profile here are the main steps you need to take:

  • Claim your website
  • Add keywords to your name and in your description
  • Create boards that can house your content
  • Use board titles that are keywords and don’t forget to write a board description with keywords as well

If you want to learn more about optimizing your Pinterest profile, grab my free Pinterest roadmap! You’ll learn everything you need to set up a successful Pinterest account and get started with your Pinterest strategy!

2. Do not skip Keyword research

You’ve probably noticed that keywords are important! The only way to make sure that your efforts on Pinterest will pay off is by doing a thorough keyword research! It’s pretty simple, don’t worry! When you type in a based keyword in the search bar, check the rolling list and write down any of the keywords that make sense for your content. These keywords are the most popular keywords at the moment of your query. If you’re one of the lucky one and you still have access to the guided search (see picture below for example), then you can use it as well! Type in a keyword and see what are the longer keywords associated with that base keyword.

Make a list of the keywords that are useful and use them in your profile, your board titles and your board description as well as in your pin titles and pin descriptions.

3. Focus on fresh pins

You might have heard lately that Pinterest is focusing on “Fresh pins”. Without going into too much detail about it, fresh pins are basically new pins that pinners haven’t seen yet. Pinterest is focusing on that because one of the older strategies was to save the same pin to multiple boards over and over again which ended up providing a poor experience for the pinners. Imagine if every time you were to open Instagram, the same post popped up over and over again. Annoying right? Well that’s what Pinterest is trying to avoid!

Creating fresh pins will help with your traffic because Pinterest tends to distribute them more than older pins. Now, fresh pins does mean that it can link to the same content as long as it is a different image but you should keep in mind that Pinterest favorite type of content is a brand new piece of content.

How to get people to click on your pins

1. Pay attention to your images

Remember Pinterest is a visual search engine so your pins are as important as your keywords when it comes to convert pinners into website visitors. Here are the things you need to pay attention to:

  • High quality and relevant image: Pinterest is able to extract keywords from your image so make sure to use relevant imagery to the content of the landing page. For example, if you’re talking about a chocolate cake recipe but you’re adding a picture of a dog, Pinterest (and people!) will find it confusing and probably won’t populate it under the results “chocolate cake”. 
  • Use fonts that are easy to read! Pinners have a large choice of pins. When you get to be in front of their eyes, you want them to pick yours and you need to make it easy for them to understand what the pin is about. 
  • Use your text overlay to reinforce your keywords. Pins with a text overlay tend to do better in terms of click through because they provide more information to the pinners. Make sure you’re using that real estate with a title that will push people to want to learn more.
  • Add a call to action! If you want people to take action, you need to tell them! A call to action is a clear way of telling pinners what should be their next move. Here are some call to action you can use: Read on the blog, Sign up to get your guide, Download yours now, Click to read, etc.

2. Don’t neglect your description & always deliver what you promised

Here again keywords are important! You’ll need to add keywords to the Pin title as well as the pin description for Pinterest to categorize your pins. But this is also the place where you can convince a skeptic pinner to actually click out of Pinterest to go to your page! Don’t overcomplicate it! You need to tell pinners what they can expect on the page and how it answers their needs. 

To that end, always link the pin to the page you promote! The best way to tell Pinterest your content is not worth their time is by tricking their users into clicking out on a completely different page. Nothing is more annoying than thinking you’ll get to a blog post and ending up on a shady sales page. Deliver exactly what the pin is about and don’t trick people. This will definitely decrease your chances of driving traffic to your website from Pinterest.

Does Pinterest traffic convert?

Pinterest will drive traffic to your website, that’s a fact! But traffic is nothing if you don’t convert it into leads or sales or whatever you’re after! So how do you make the most of your Pinterest traffic?

Have a funnel in place!

A sales funnel is always a good option! It can seem scary at first but it doesn’t have to be complicated. Simply write down the exact steps you want people to take once they’re on your landing page. Knowing what you want them to do will help you optimize your page. This makes it super easy to funnel them to the next step!

For example, if you want people to subscribe to your email list through Pinterest, you’d write down this simple funnel. Pin > blog > content upgrade > Subscribe to email list.

Optimize your blog post

Blogging is still one of the best content strategies when it comes to website traffic and converting people further down your sales funnel. You need to optimize your blog posts in order to convert your website traffic. Here are a few ways to optimize your blog post for more traffic and conversions:

  • Have a content upgrade: You know building your email list should be one of your top priorities so use your blog post to have people sign up with a content upgrade! Think a freebie or opt-in that would be a no brainer offer for them considering the topic of your blog! Mention it multiple times in your blog so they have multiple touch points.
  • Add “related” or “other topics you might like”: If people read through your article chances they’ll want to read more so it is always a good idea to make it super easy for them to access another one of your articles on a similar topic! This will lower your bounce rate and warm up people to your content and your brand even faster!
  • Mention your offers. Same way as adding a content upgrade can funnel people into your email list, mentioning your service or products can create an automatized lead generation for your offers!

Seriously think about your website design

Think that pinners came from a highly visual platform. They’re expecting to find somewhat of the same branding and design level on your website. The design of your website can make someone stay, or on the contrary, leave right away! If your website is outdated and feels like you haven’t updated it in ages, people won’t stay. Then, you’ll lose all the benefit of the traffic that Pinterest led to your website. Your website should provide an enjoyable user experience to your traffic! You’ll want to make sure your website is easy to navigate, your blog posts are easy to read with plenty of white space and high quality pictures, and people can contact you easily!

You’re ready to strategically use Pinterest to increase your website traffic now! Not only, did you learn how to use Pinterest to drive traffic but you also know how to make the most of this traffic in order to convert your website visitors into leads and sales! Pinterest is a wonderful traffic generator and I’m so excited for you to finally get to use it fully!

About the author

Domitille is the owner and founder of Mademoiselle Social. She helps coaches and service providers to create a sustainable marketing strategy with Pinterest as the main visibility and lead generation tool. Domitille believes that marketing your business should be fun and easy. That’s why she’s dedicated to making Pinterest marketing accessible for her clients so they can get off of the marketing hamster wheel and grow their business on autopilot.

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I’m a British-born, Spanish-based Brand Strategist & Designer. I help you build an online brand that stands out from the rest and is adored by the right people, so you can not only reach the right clients, but more of them.

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